Located within an increasingly competitive marketplace, a hospital in the Southeast had to determine the right service lines to market to its community. The hospital needed a service line strategic marketing plan to differentiate itself from fierce competition and to grow its core services.
The Affordable Care Act and industry-wide pressures to cut costs have accelerated the need for hospitals to assess the strength of their service lines. First in 2010, the 185-bed hospital engaged Quorum’s Strategy team to develop its strategic plan. This engagement determined strategic imperatives to help the hospital thrive as a stand-alone hospital, grow medical and surgical services, strengthen physician alignment and increase market share.