Brendan Rokke

Associate Vice President, Strategy

Brendan partners with hospitals and health systems to empower them with the data and expertise necessary for making sound, strategic decisions.


Brendan has worked with healthcare organizations to develop robust market and competitor analyses and focus on forecasting, forecast utilization trends. He ensures clients position themselves for success during times of change, all while keeping focus on patient and customer experience and perception.

Brendan has spent his career working with physicians, hospitals, health systems, and consulting firms. Most recently, as a manager with IBM Watson Health (formerly Truven Health Analytics) he helped clients bring together data from multiple sources to craft meaningful stories. Throughout his career, Brendan has maintained a strong attention to detail and a focus on his clients' best interests.

Brendan enjoys spending time with his family, as well as tracking and analyzing just about anything.


Strategic Planning

Data Analysis

Market Analysis

Location Assessment

Medical Staff Development Planning

Business Development

Project Management

Community Health Needs Assessment


  • Truven Health Analytics (IBM Watson Health)
    Client Services Manager - Planning/Marketing
  • ForeSeeClient 
    Manager - Healthcare
  • Erdman
  • Eli Lilly and Company
    Sales Representative


  • Master of Healthcare Administration
    University of Minnesota
  • Master of Education, Kinesiology
    Bowling Green State University
  • Bachelor of Arts, Psychology
    Southwest Minnesota State University


  • American College of Healthcare Executives