Consumerism: The Importance of Active Consumer Engagement

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Increased consumer engagement plays an essential role for any organization to achieve sustainable growth. In this course, we will focus on addressing consumer engagement in healthcare, including how to engage commercially-insured consumers who are increasingly responsible for costs, as well as Medicare beneficiaries looking for timely appointments.

Attendees will learn how to identify key issues healthcare consumers face and utilize case studies from adjacent industries to evaluate potential ideas that providers can deploy to enhance their customer experience. Key topics will include time, convenience, and price transparency.

Learning Objectives:

  • Identify core issues consumers face when accessing healthcare
  • Learn new consumer engagement ideas from non-healthcare industries

Who Should Attend:

  • C-Suite
  • Marketing Leaders
  • Outpatient Directors